How many news organisations use Twitter correctly? [Infographic]
New Infographic looks at the changing use of Twitter by news companies When it comes to digital publishing, creating compelling articles is only one half of the equation. If you don’t understand how...
View ArticleThe evolution of the text message [Infographic]
Chart the evolution of Text Messaging and see how businesses learned to harness this technology. While SMS messaging is ubiquitous in our daily lives, it was a ground breaking technology when it was...
View Article16 key skills for a career in SEO [Infographic]
Do you work in SEO? This infographic maps out the skills you need to develop SEO combines such a huge range of skills it is tricky to know where to start when looking to enhance your abilities. For...
View ArticleHow Blockchain technology will transform digital marketing
Blockchain has revolutionary applications in marketing and will be good news for both publishers and advertisers Blockchain has been a hot topic in the tech world ever since Bitcoins emerged from...
View ArticleDave Chaffey on how to use personas for Digital Marketing
Dave Chaffey talks with Grant LeBoff about how to correctly use Marketing Personas Personas are a term that you often hear marketers discussing, but don't always completely understand. In this video,...
View ArticleEssential A/B and Multivariate Testing Tools.
Use these testing tools to help structure your experiments and boost your conversion rate A/B tests allow you to run one or more different versions of a page which may include one or more of different...
View ArticleWhat is Programmatic Marketing?
Widely tipped to be the future of digital advertising, how is programmatic marketing defined and what are the opportunities? Programmatic marketing is seen as the future of advertising on the web, with...
View ArticleDemand Generation Definition
Demand generation should be a core component of a Blue Ocean Strategy - instead it is frequently confused with either brand awareness or lead generation Demand generation is a critical theoretical...
View ArticleIs a digital marketing strategy essential?
Does your organization have a clearly defined digital marketing strategy? Our survey of digital marketers this year found that many businesses still aren't taking a strategic approach to digital...
View Article6 essential SEO tools
Will you be using the full range of Free, Freemium and Paid tools available to review and improve your SEO and content marketing effectiveness? To compete with SEO, it's essential to have the best...
View Article4 Areas of Social Media Marketing You Need to Invest in Today
Do your social media priorities align with these key social media trends? In a short span of a decade and a half, social media has taken over the world. It has exploded its way into our lives and and...
View ArticleThe History of Content Marketing [Infographic]
How content marketing has evolved over the last decade Content marketing has gone through a transformation over the past 10 years. As the pace of content marketing has grown exponentially, so too has...
View ArticleMobile’s hierarchy of needs [infographic]
How mobile devices are serving a wide range of consumer needs We all know that the majority of web traffic is now on mobile devices, and consumers around the world are using their mobile devices for a...
View ArticleCampaign of the Week: Dumb ways to die
How Melbourne Metro made a public service video marketing ad creative instead of doom and gloom In 2012 Melbourne Metro needed to promote rail safety in a campaign that had to resonate with their rail...
View ArticleSocial media marketing trends 2020
Take a look at what we believe are the key social media marketing trends for 2020 that marketers need to be aware of in order to ensure their marketing strategy is up-to-date and as effective as...
View ArticleEssential Marketing Strategy Models: The Promotion Pyramid
Tool for structuring thinking about one of the crucial 4Ps of marketing: The Promotion Pyramid The Promotion Pyramid is a strategic marketing model digital marketers use to plan marketing activity in...
View ArticleBrand evaluation, marketing KPIs, and why you need to look beyond a single...
'Strategic marketing beyond a single campaign metric': Brand evaluation requires deeper analysis of your campaign KPIs A single brand evaluation metric such as 'brand awareness' can get a bad press as...
View ArticleDigital Marketing Models: The Technology Acceptance Model
A strategic digital marketing model of Technology Acceptance for those looking to bring about digital transformation The Technology Acceptance Model (TAM) is designed to measure the adoption of new...
View ArticleWhat is Integrated Marketing?
Definitions of Integrated Marketing and why integrated omnichannel marketing is essential to the success of your business Without getting too Aristotelian, with marketing, the whole is most certainly...
View ArticleYour integrated sales and marketing strategy – the how and the why
Introducing 3 key methods for an integrated sales and marketing strategy Marketing and sales teams have a reputation for not getting along. Working towards the same ultimate goal in different ways...
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